MACMILLAN × LOVR
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MACMILLAN × LOVR
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Twenty seven years in the same corner of Brisbane. You built Ray White Wilston into the office that carries the suburb, sold the business on your own terms, and kept doing the part you are best at, and the name above the team is now the asset vendors buy.
The material that carries that name should look like the results it stands on. Most of it already exists, and that is the point of this scope: it is a refresh built on what you have, not a restart.
This is the work you ticked. The identity brought up to standard, the listing pieces that win the appointment, a booklet worth keeping on the kitchen bench, and a library of photography and film that makes the next decade of marketing easier than the last.
Monogram, palette, type, positioning and guidelines, built on the identity you already own. A refresh, not a restart.
Pre list kit, agent profile, submission kit, presentation box, open house booklet and cards. The pieces that win the appointment.
Sixteen pages of market data, interviews and homes of the quarter. Issue one first, then decide the year.
A full day of stills, a hero film, ten cinematic clips, an interview and commentary pieces. Your own library, not stock.
Six branded templates plus the just listed, just sold and auction set. Every post on brand before a word is typed.
Strategy, a three hour shoot and six reels a month, captioned and planned. Your EA posts, we supply everything else.
This builds on the identity work you already have. Anything that holds up stays, anything dated is redrawn, and nothing you have invested in is thrown away for the sake of it.
Printing and box production are quoted at cost when you are ready to produce, so every figure in this document is the true cost of the work itself.
Issue one is priced on its own. The quarterly cadence is a decision you make after it lands, not before. Premium print and the letterbox plan are quoted at cost per issue.
Talent and location hire, quoted separately when you want them.
The film is quoted as a range because the final figure follows the creative direction. Once the treatment is agreed, the number is confirmed and approved before anything is booked. Property films for prestige campaigns are quoted per campaign as the listings come up.
The full day shoot, the ten clips and the interview pieces give this a library from day one, which is what keeps the calendar as rich in the sixth month as it is in the first.
Social is priced in two parts, and the running stays in house. Content strategy at $1,400 per month ex GST. Making at $2,400 per month ex GST, the three hour shoot, six reels, captions and the posting plan. Your EA posts to the plan.