MACMILLAN × LOVR

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Milton, Brisbane
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Prepared for Alistair Macmillan

The Alistair Macmillan
marketing proposal.

Built on twenty seven years of results
Prepared for
Alistair Macmillan · Ray White Wilston
Scope
Branding, printed marketing, content creation, social
Year
2026
The investment · page one
  • Branding
  • Brand identity creation
    Logo mark and monogram, colour palette, typography, custom iconography, brand guidelines, editable templates and the organised asset library.
    $4,500
  • Printed marketing
  • Pre list kit
    $1,200
  • Agent profile, A4 double sided
    $600
  • Property submission and listing kit
    $1,200
  • Listing kit presentation box
    $600
  • Open house booklet, 4pp
    $600
  • Thank you and congratulations cards
    $400
  • Quarterly booklet, issue one
    Sixteen pages, written, designed and art directed, with the digital edition.
    $3,600
Excludes printing

Printing and box production are quoted at cost when you are ready to produce.

The investment · page two
  • Content creation · photography
  • Photography shoot direction
    Art direction, mood board, colour treatment, wardrobe and talent requirements.
    $500
  • Photography shoot, full day
    Presence of creative director and photographer, multiple locations included.
    $2,500
  • Photography content deliverables
    80 to 100 edited stills across portraits, location and at home.
    $2,500
  • Content creation · videography
  • Videography shoot direction
    Story board, film treatment, scripting, wardrobe and talent requirements.
    $500
  • Cinematography shoot, full day
    Presence of creative director and cinematographer, multiple locations included.
    $2,950
  • Videography content deliverables
    Hero brand film, ten cinematic clips, architect interview and market commentary.
    $4,250
  • Social
  • Social templates, one off
    Six branded templates plus the just listed, just sold and auction set.
    $1,600
  • Monthly content strategy
    $1,400 / month
  • Monthly content creation
    Three hour shoot, six reels, captions and the posting schedule. Your EA posts.
    $2,400 / month
  • Total, one off
    $27,500 + GST
How it runs
  • All figures ex GST
    Nothing in this document includes GST.
  • Payment terms
    Fifty percent on onboarding, twenty five percent on approval of the designs, and the final twenty five percent on delivery of final artwork and files.
  • Excluded across the board
    Printing, box production, letterbox distribution, talent and location hire. Quoted at cost when you want them.
  • The booklet
    Issue one stands alone. The quarterly cadence is decided after it lands.
The next step
Confirm proposal.
Confirm proposal Ask a question
Prepared by LOVR for Alistair Macmillan
Savannah Barber · Creative Director · savannah@lovr.agency